Press Releases

Almost every Web site has a news section, and if you post your news only on your Web site, the only people that are likely to read your news are your regular visitors. This is one reason why Internet news wire services exist. Keep in mind that in previous articles, I’ve mentioned the importance of not only building the content on your site, but also advertising your brand on other Web sites. Press release distribution is one of the important ingredients in increasing your online visibility. CorpComm Group uses two online services, depending if a client is a local business or a national/international corporation. For local businesses, it makes sense to take advantage of both online and offline media outlets. However, larger corporations want to obtain high visibility within their industry while targeting a specific audience (not necessarily limited by geographical area). Whether the press release is targeting a local audience or an industry specific audience, the basics of online press release distribution are the same. For example, if you have news that is "news worthy" - for example, an innovative new product or service, a new location or a merger, you’re a good candidate. After drafting a press release, submit it to an online press release service which will send it out to different media outlets (either geographical or by industry). Your news is then posted on Web sites and other news sources (for example, news.google.com and news.yahoo.com) which will then help drive traffic to your Web site. In this example, potential customers searching online or regular visitors of a site that posted your press release can read about your business’s products and services. Once you have this person’s attention and he or she is interested in knowing more, they can click on a link back to your Web site. Press release distribution is one way of reaching out to a new audience of potential customers.