Email Marketing
A recent article published by The Wall Street Journal titled “Marketers Give Email Another Look,” discusses how firms like IBM are using software to track the eye movements of test groups before sending marketing messages via email. According to their research, just by making a few design changes can improve click through rates. The article also mentions that email marketing is expected to rise this year to $950 million (according to Jupiter Research). Also remember, in order to get around anti-spam filters, you should only send marketing emails to existing customers or to people that have agreed to receive such messages from your company.

To learn more about how we can help improve your company's online visibility, through Internet marketing, contact us today for a free consultation. Feel free to visit our office located in Lima, Ohio or contact us via phone or Web.