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 internet marketing case studies
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INTEGRIS Heart Hospital (IntegrisHeart.com) is
Oklahoma’s Largest-Non-for-Profit Health Organization.
In June of 2005, CorpComm Group launched a Google
Pay-Per-Click (PPC) campaign in Oklahoma due to
their Web site having a low number of referrals from
search engines. Also, the majority of the traffic they
were receiving from search engines were from people
searching for INTEGRIS Heart by name. During the
first month of the campaign, the Web site received a
141% increase in traffic from search engines. Eight of
the top ten search phrases were now for heart-related
terms that previously directed very little traffic to the
site. By increasing the visibility of the Web site, the
number of total visitors increased by 51% and the
total number of pages viewed increased by 72%.
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River Landing (RiverLanding.com) is a private, 1,400 acre gated golf
community in North Carolina. Based on
demographics, CorpComm Group Group, Inc. knew
that their target audience is typically well-educated,
financially-successful adults at or near retirement
age. Our challenge was to direct traffic to
www.riverlanding.com from sites that this group
would frequently visit. During this campaign, not
only were ads displayed on Money.CNN.com, but
CNN was one of River Landing’s top referring
Web sites (775 referrals from July – September).
The specific CNN page that directed the most
referrals was an article titled "Best Places to Retire."
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